Starting and growing a business is never easy, especially when you face unexpected challenges like the COVID-19 pandemic. The world was changing rapidly, and many industries, including hospitality, were hit hard. But for those with the right mindset, perseverance, and a clear vision, even the toughest of times can be an opportunity for growth.

That’s exactly what Dakota Schilling and her partners did when they decided to open Coral, a fine-dining seafood restaurant in Greenville, SC. On my podcast, I had the chance to sit down with Dakota to discuss her journey from launching their business to making it one of the most talked-about restaurants in the city.

Opening a Seafood Restaurant During COVID-19

Back in 2020, the restaurant industry was facing severe restrictions. However, Dakota and her partners (her husband Chris and their business partner Jen) were presented with an unexpected chance. They found an empty space that had previously been used for events but was sitting idle due to COVID-19.

The location was ideal, right in the heart of downtown Greenville, and the trio realized there was a gap in the market for high-end seafood dining. Coral was born from this combination of opportunity, timing, and vision.

What’s even more incredible is how they made it work despite the uncertainty. While the world was still figuring out what post-COVID dining would look like, they took the leap and trusted their instincts.

They saw potential where others saw risk!

Balancing Risk, Sacrifice & Entrepreneurship

Dakota put up their homes as collateral and took out multiple lines of credit to fund Coral. They maxed out credit cards and borrowed money at high interest rates. The road to success wasn’t paved with guarantees, but Dakota and her partners were committed to making it work.

The early days were tough. They worked tirelessly without any managers in place, putting in long hours to ensure the restaurant’s success. It was a true test of their dedication and belief in their vision.

However, those sacrifices laid the foundation for what Coral has become today!

Building a Quality of Life Through Systems and Processes

Dakota and her partners have built a business that doesn’t just thrive financially but also allows them to maintain a strong work-life balance. While many restaurant owners end up working 80+ hours a week, Coral operates on a business model that emphasizes both success and quality of life.

Dakota explained that having partners helps them share the load and take personal time to recharge when needed. This prevents burnout, which is unfortunately common in the restaurant world.

It also helps them maintain high standards without sacrificing their personal lives.

Coral’s Business Model

• Only five shifts a week - Closed Sundays and Mondays, which means less strain on staff and owners.

• Shared responsibilities - Three co-owners share the duties, ensuring the restaurant runs smoothly without requiring anyone to work excessively.

• Quality of life - The owners make a conscious effort to avoid burnout by sticking to their business model.

This approach might seem unusual in an industry known for its grueling hours, but it’s one of the key reasons Coral has found long-term success.

Leadership and Employee Retention Strategies

Turnover can be high in the restaurant industry, but Coral has been able to build a loyal and dedicated team. Dakota credits much of this success to the restaurant’s focus on creating a positive work environment.

Here are some strategies they’ve used to keep employees around:

• Focus on work-life balance - Coral’s limited hours allow employees to have personal time and avoid burnout.

• Fair compensation - Employees are paid well for their hard work and dedication.

• Positive leadership - Dakota, Chris, and Jen set the tone by fostering a supportive environment where the team feels valued.

• Strong management - The managers are trained to uphold the same standards of excellence, ensuring consistency across all shifts.

Creating a Memorable Guest Experience

At Coral, the guest experience is at the forefront of everything they do. Dakota’s team excels at personalizing interactions with guests. They remember regulars’ names and their favorite drinks. The attention to detail is exceptional. And, one of the co-owners is always on the floor, checking in with guests and making sure everything is running smoothly.

By making every guest feel like they’re a VIP, Coral built a loyal following. It’s not just about serving great food—it’s about creating a memorable experience from start to finish.

Staying Ahead of Industry Trends

Staying ahead of trends is something every business should also do. This applies not just to the restaurant industry but to every business, including real estate.

For realtors and agents, this means attending industry events, reading new books, and tuning into a real estate podcast network.

Want to hear my entire conversation with Dakota? Listen to our podcast episode! 

Learn More About What’s Brewing in South Carolina on HomeBrew Podcast!

Dakota’s journey shows that with the right mindset, it’s possible to build something special even when the odds are against you. I hope her story inspires you as much as it inspired me.

If you’re interested in hearing more stories from local businesses and entrepreneurs in South Carolina, tune in to HomeBrew Podcast. It’s a great place to get insights and inspiration from those who are really making an impact in our community.

And, if you’re looking to buy or sell a home in South Carolina, JW Martin Real Estate is here to help. Contact us today, and let’s find your perfect property in the beautiful Palmetto State!

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