Building strong business relationships isn’t just about closing deals—it’s about creating connections that endure and drive real growth. Too often, we focus on immediate transactions rather than the long-term value of the relationships we build. When we prioritize trust and service over the short-term sale, we set ourselves up for lasting success.

In this episode, I sat down with Steve Ramona, a “super connector” who has played a key role in over $5 billion in projects and $125 million in partner deals. Steve’s approach centers on serving others first and focusing on building genuine connections that lead to meaningful opportunities, not just immediate sales. We dive into how this mindset can transform how we network and do business.

1. The Power of Personalized Video Introductions

Steve shared his method of personalized video introductions, which stands out in a world flooded with emails and texts. By using video, you communicate more than just information; you convey emotion, tone, and authenticity, making the connection more memorable.

• Why it works: Video adds a human element that text often misses. You can show facial expressions, body language, and enthusiasm—things that emails can’t capture.

• Practical takeaway: Instead of the typical email or text, take a minute to record a personalized video when making introductions. It shows you care and adds a personal touch that leaves a lasting impression.

2. Building Relationships Through Value, Not Transactions

One of Steve’s key messages is to focus on building relationships through value, not just transactions. Too often, business focuses on quick wins and immediate sales. Steve, however, takes a long-term view, where service comes before the sale.

• Steve’s approach: Service and trust come first. Selling follows naturally when a genuine connection is built.

• Practical takeaway: Take the time to understand your clients’ needs, offer value without expecting an immediate return, and build relationships based on trust.

3. Serve First, Pitch Later

Steve’s approach to business is built around serving first and pitching second. In an industry driven by quotas and targets, it's easy to focus on the immediate sale. But Steve’s approach is different. He stresses the importance of service over rushing to make a pitch.

• Steve’s insight: The best business relationships don’t come from a sales pitch—they come from a genuine desire to help and serve others first.

• Practical takeaway: Whether you’re a realtor, a business owner, or an entrepreneur, put service first. Help people without expecting a quick payoff, and the results will come in the long run.

4. Patience is Key to Long-Term Success

Steve’s success didn’t happen overnight, and he’s quick to emphasize the importance of patience. He spent 11 months waiting for a major project to be funded, but rather than rushing or forcing results, he kept pushing forward with steady, consistent action.

• Steve’s advice: Keep the momentum going, even when it feels like things are moving slowly. Small daily actions compound into bigger results over time.

• Practical takeaway: Whether you’re waiting for a deal to close or building a relationship, patience is crucial. Keep showing up and putting in the work—even when you don’t see immediate results.

5. The ASLA Principle: Ask, Shut up, Listen, Ask Again

One of the most valuable tools Steve shared is the ASLA Principle: Ask, Shut up, Listen, and Ask Again. Active listening is critical for building connections, yet it’s something many of us forget in the rush to pitch our ideas.

• Why it works: By listening actively, you learn more about the person you're speaking with, and you uncover deeper insights into their needs. This opens the door to more meaningful conversations.

• Practical takeaway: In your next conversation, focus on listening more than speaking. Ask thoughtful questions and take the time to really hear what the other person has to say.

6. Reaching Out to Your Network

Many of us have a goldmine of contacts in our phones that we rarely engage with. Steve reminds us to reach out to our networks regularly, asking for introductions and offering value.

• Steve’s tip: Don’t hesitate to reach out to your contacts, even if they’re not immediately in need of your services. Offering help and asking for introductions can unlock new opportunities.

• Practical takeaway: Stay in touch with your network. Check in regularly, offer value, and don’t be afraid to ask for introductions. It’s a simple, effective way to expand your reach and grow your business.

It's this kind of networking that has helped podcasts like mine thrive within a top podcast network—making those connections not only valuable but powerful in driving engagement and growth.

7. Serving Without Expectation

Steve’s philosophy is clear: serve others without expecting anything in return. This concept is crucial in business and life—true service comes from a place of genuine care and giving. By focusing on others’ needs, the returns often come in unexpected ways.

• Steve’s principle: Focus on giving value and serving others without worrying about what you’ll get back.

• Practical takeaway: Serve others from a place of sincerity, without keeping score. The relationships you build this way will be much stronger, and the returns will come naturally.

Service, Patience, and Momentum

Steve’s approach to business is simple but powerful: serve first, be patient, and build momentum. The real key to success lies in consistently offering value, focusing on relationships, and trusting the process.

• Takeaway for your business: Don’t rush the process. Build genuine relationships, serve others, and let the long-term results speak for themselves. Keep moving forward, one step at a time, and momentum will carry you toward success.

I hope this episode left you with fresh insights on how to build lasting, meaningful connections. If you want to learn more from Steve, check out his website.

Curious about the full conversation with Steve Ramona? Catch the entire episode on our podcast!

Building Lasting Success Through Service

Steve’s philosophy of serving first and building genuine connections is a reminder that success is not about quick wins or shortcuts. It’s about taking the time to nurture relationships, provide value, and let the results unfold over time.

The next time you’re faced with a sales pitch or a networking opportunity, focus on the long game. Build trust, serve first, and watch your business grow.

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