Creating a consistent digital marketing strategy is essential for small businesses today. Whether you're in real estate or any other industry, your online presence directly impacts how clients view your business.


In the recent episode of Home Brew, I spoke with Alyssa Franco, founder and CEO of The Digital Touch. Alyssa specializes in helping businesses build and maintain their digital brands through social media, SEO, and website optimization.


She shared valuable insights on how small businesses can thrive by embracing a consistent, professional online presence.


Alyssa Franco’s Journey: From Law School to Thriving Entrepreneur



Alyssa didn’t set out to be an entrepreneur. Initially, she pursued a career in law, but after a few years, she realized it wasn’t the right fit for her. After moving to Charleston, South Carolina, she worked as a real estate admin, and it was here that she discovered her passion for digital marketing. What started as a side hustle—helping realtors with their social media marketing—grew into a full-time business.



She began by offering social media support to friends in real estate, and when they encouraged her to turn it into a business, Alyssa saw the potential. Her side hustle quickly turned into The Digital Touch, and the demand for her services grew so rapidly that she made the leap to full-time entrepreneurship.



It wasn’t an easy transition, but the success of her side hustle confirmed that she was on the right path. What began as a small passion project is now a thriving business that helps small businesses build their digital presence and stand out online.



The Struggle of Maintaining Consistency in Marketing



One of the biggest challenges that small businesses face is maintaining consistency in their marketing efforts. Alyssa and I discussed how easy it is to post sporadically and lose momentum. But consistency in digital marketing is crucial, especially when your brand is new or growing. If a business doesn’t maintain a regular presence, it can easily be forgotten.



Alyssa explained how important it is for businesses to show up consistently. If potential clients see a long gap between posts or updates, they might question whether the business is still active. Consistency in your digital presence builds credibility over time.



Beyond Social Media: A Full Digital Marketing Strategy



While social media is an important piece of the puzzle, it isn’t enough on its own. Alyssa’s approach to digital marketing includes a comprehensive strategy that spans beyond just posting on social platforms. This includes website design, SEO, email marketing, and branding. Each of these elements must align to create a cohesive online presence.



Alyssa pointed out that a business's website is often the first impression potential clients get. Ensuring that your website is professional, easy to navigate, and SEO-optimized is essential for turning visitors into clients. It should align with your social media and overall brand identity.

SEO and Other Marketing Tools

Alyssa emphasized the importance of SEO in today’s digital marketing landscape. Social media can help build awareness, but SEO ensures that your business is discoverable by people who aren’t already following you. 

Tools like Google Ads and email marketing also play critical roles in expanding your reach and building relationships with clients.


Investing in SEO, Google Ads, and email marketing can help ensure that your business stays visible online and continues to grow.

Brand Autonomy for Real Estate Agents


As a real estate agent myself, I could relate to Alyssa’s advice on branding. Many real estate agents work under the brand of their brokerage, but this can limit their ability to control their personal brand. Alyssa encourages agents to build their own websites, giving them the freedom to control their digital presence, regardless of the brokerage they work with.


Having a personal brand and website allows real estate agents to retain control over their online identity. This autonomy ensures that, if they move to another brokerage, they won’t lose the hard work they've put into their personal brand.


The Wide Range of Services Alyssa Offers

Alyssa’s agency provides a full suite of services that help businesses build a strong digital presence. These include:


  • Website Design: Whether it’s a full redesign or a quick refresh, Alyssa’s team ensures your website is professional, mobile-friendly, and SEO-optimized.

  • Branding: Logo design, branding kits, and social media templates help businesses maintain consistency across platforms.

  • Email Marketing: A powerful tool for building and nurturing client relationships.

  • Social Media Management: Alyssa offers full social media management to ensure your business remains visible online.

Each of these services works together to create a cohesive, professional online presence.

The Growing Demand for Digital Marketing Services

Just like working with a professional podcast network can streamline podcast production, small businesses can gain from complete digital marketing services, including branding and SEO.


Alyssa’s growing client base shows that the demand for expert digital marketing services is increasing as small businesses recognize the importance of professional support.


A professional marketing agency, like a podcast network for creators, provides businesses with the infrastructure to establish a strong digital presence for success in a competitive market.

To hear the full discussion with Alyssa, tune in to the latest episode of Home Brew!

Tune in to Home Brew and Build Your Digital Brand for Success

Alyssa’s journey shows that building a successful digital brand is achievable with the right strategy and consistency. Whether you’re in real estate or running any other business, a strong online presence is crucial for success.


Take charge of your digital brand and build an attractive online presence. Connect with me for upcoming episodes with practical tips for growing your business. Let's continue to elevate our digital game together.

You can also reach out to Alyssa. Her expertise at The Digital Touch will help you create a professional, consistent brand that resonates with your audience.


Apply as a Guest on Home Brew


Are you a high-performing real estate agent with a story worth sharing? Apply to be a guest on Home Brew! It’s a great opportunity to share your journey, insights, and expertise with a growing audience.